Category Archives: Pricing

Week 87 QotW – Apple Pricing Strategy

As we announced last week, we’re embarking on a change in the format of the podcast, and from here on out you’ll see two episodes from us weekly, with each encapsulating one of the segments of the old format – the Question of the Week, and the News Roundup. The News Roundup will generally go up on Fridays so that we can capture the week’s news, while the QotW episode will probably go up earlier in the week.

Here, then, is this week’s Question of the Week (QotW) episode, which answers the question “Is Apple undertaking a new low price strategy?” This assertion has been in the news lately, with analyst Neil Cybart penning a piece arguing that Apple Watches and AirPods are underpriced and several people arguing this week that the new iPad is another sign that Apple is going downmarket. In our episode, Aaron evaluates these assertions and brings in some of Apple’s pricing history in order to answer the question of whether we’re seeing a departure from Apple or whether something else is going on.

As usual, you’ll find some links to related content as well as other ways to listen to the podcast beneath the embedded Soundcloud player below.

We invite listeners to submit questions for subsequent weeks in the comments below, on Twitter (@jandawson@aaronmiller), or via email (jan at jackdawresearch dot com). We also have a dedicated Podcast Twitter handle at @BDPcast.

As ever, you can also find the podcast on iTunes, in the Overcast app, or your own favorite podcast app. Here is the RSS feed for the podcast if you want to add it manually to your app of choice.

Show notes:

Here are some useful links relating to this week’s episode:

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