Episode 64 – Demystifying Snapchat, Consumer Tech in Enterprise

Our News Roundup this week covers BlackBerry’s announcement that it will stop making its own hardware; Twitter’s announcement that the creation of Moments is now open to everyone, in addition to the ongoing rumors of a Twitter acquisition; and Elon Musk’s plans to colonize Mars in the coming decades through his SpaceX company.

Our Question of the Week is “What is Snapchat?” We’ve discussed Spotify once or twice before on the podcast, but this is a deeper dive than we’ve done before, and seeks to address this question from at least a couple of angles, namely Snapchat as an app, and Snapchat (now Snap Inc.) as a company. We discuss how Spotify actually works, and how its features have evolved over time. But we also talk about the company’s evolving conception of itself, and the way its founders have described the app and the company since its launch five years ago. And of course we do all this in the context of the launch of Snap’s Spectacles over the weekend.

Our third segment is a discussion of a series of related moves by what are ostensibly consumer technology companies into the enterprise. We talk about Apple’s new partnership with Deloitte around business process transformation, as well as Facebook at Work, which is expected to be released more broadly next week, and why these companies seem to feel the pull to participate in the business world.

Our Weekly Pick is a series of books recommended by Aaron.

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We invite listeners to submit questions for subsequent weeks in the comments below, on Twitter (@jandawson@aaronmiller), or via email (jan at jackdawresearch dot com). We also have a dedicated Podcast Twitter handle at @BDPcast.

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Show notes:

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