As we said last week, Aaron is out of the country for the next couple of weeks on a trip to Ghana, in Africa. As such, we’re switching up the format of the podcast a little in his absence. This week, that means you get an interview between Jan and Ryan Wright, who was formerly SVP, Global Marketing at Sony Music, and who is now CMO at music startup Kobalt. Our conversation kicked off with a brief history of Ryan’s career in the music industry, which included launching the Backstreet Boys in Korea and working with other artists such as Britney Spears and Michael Jackson. Ryan also explained what he does at Kobalt, which is a tech startup that helps labels and artists (and others) get their money from all the many parties that pay to play their music. We then talked for quite a while about how the industry has evolved over the last 15 years, and where it’s likely to go from here, including the rise of streaming and whether ad-supported streaming is good or bad for the industry. Thanks to Ryan for his time this week, and we look forward to another interesting conversation next week.
As usual, you’ll find some links to related content as well as other ways to listen to the podcast beneath the embedded Soundcloud player below.
We invite listeners to submit questions for subsequent weeks in the comments below, on Twitter (@jandawson, @aaronmiller), or via email (jan at jackdawresearch dot com). We also have a dedicated Podcast Twitter handle at @BDPcast.
Here are some useful links relating to this week’s episode:
- The Kobalt website
- Billboard article from February about Ryan’s promotion to CMO at Kobalt
- Wired article from last year about Kobalt.
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